Assortment Variety: Attribute -- Versus Product Based
نویسندگان
چکیده
منابع مشابه
Variety : Attribute - versus Product - Based
Retailers need to decide on the content and structure of their product assortments, and thereby on the degree of variety that they offer to their customers. This paper compares measures of assortment variety and relates them to underlying variety components. We conceptualize assortment variety from a product and an attribute perspective, compare extant measures of assortment variety, and examin...
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Most supermarket categories are cluttered with items or SKUs (stock-keeping units) that differ very little at the attribute level. Previous research has found that reductions (up to 54%) in the number of low-selling SKUs need not affect perceptions of variety, and therefore sales, significantly. In this research, we analyze data from a natural experiment conducted by an online grocer in which 9...
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In recent years, interest in category management has surged, and as a consequence, large retailers now systematically review their product assortments. Variety is a key property of assortments. Assortment variety can determine consumers’ store choice and is only gaining in importance with today’s increasing numbers of product offerings. To support retailers in managing their assortments, insigh...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2001
ISSN: 1556-5068
DOI: 10.2139/ssrn.246956